Li-Ning opens second store in the Netherlands

The Chinese sporting goods retailers Li-Ning, will open a second store in the Netherlands this year. The retailer already has one store in Maastricht and will soon open the second outlet in Almere. According to the retailer the chain has a 14% share of the sporting goods market in its home market China. This makes the Li-Ning brand the biggest sports brand in China next to Adidas.

The Maastricht store opened on the first of April this year and according to the distributor the store has done very well. The company is also trying to establish itself in other European countries. The brand sponsors the Swedish and Spanish Olympic teams. The ambition for the Benelux is to open twenty more stores over the next five years.