Heinz has launched a new brand called Heinz Sunshine. The product is a chilled fruit drink and comes in two different flavours : Forrest Fruit/Tomato and Citrus/Tomato. It is the first time the company has launched a fruit drink with the heinz brand name. The company already has much experience in this category in the Netherlands though. The company owns two major Dutch fruit beverage brands: Roosvicee and Karvan Cevitam.
Chilled fruit drinks is one of the fastest growing categories in Dutch retail and Heinz thinks that with Heinz Sunshine it can bring something new to the category. The fruit drinks contain tomatoes which are a natural source of lycopene.
No comments:
Post a Comment