Douwe Egberts launches two new Senseo flavors

Douwe Egberts (Sara Lee) has launched two new Senseo flavors in the Netherlands: Senseo Café Choco and Senseo Espresso. The latter one is made from 100% Arabica coffee beans and comes with a special pad holder that increases the pressure in the Senseo coffee maker. This should result in a authentic small cup of espresso coffee. Senseo Café Choco is special because it contains coffee, milk and of course cocoa.


The Espresso starter kit contains a bag of Senseo Espresso pads and the special holder. The advise price for Dutch retail is EUR4.99.

Hero challenges market leader Nutricia

A few months ago Hero acquired the Friso baby food brand from Friesland Food Group. This made Hero the number two in the Dutch baby food market behind Numico with its Nutricia brand.

The Friso brand at present consist mainly of dry dairy based baby food. The Hero company already has a wide range of so called wet baby food products in jars on the market. Hero has announced that it plans to add a range of wet products to the Friso range and challenge the position of Nutricia in the years to come.

Grolsch launches two new beers

Grolsch has announced it will launch two new beers onto the Dutch market. Grolsch Pilsner Speciale and Grolsch Dunkel Weizen are added to the Grolsch portfolio.

These launches fit in the Grolsch strategy to add variety to the Dutch market and as they are both speciality beers they also add value to the Grolsch brand. Now that the price war in Dutch retail is almost behind us Grolsch is focusing on rebuilding the Grolsch image of premium beer.

Grolsch Pilsner Speciale is a full-bodied, but fresh golden blond lager and is already sold through the Dutch on-trade and specialist retailers. Grolsch Dunkel Weizen is a firm amber colored beer with a light caramel taste. This beer will become available in October of this year and will be available in the on-trade, supermarkets and specialist retailers.