Dutch brewer Heineken has announced it is about to launch a new alcoholic drink with the brand name Charli. The new drink will be based on both cider and beer, and also contains sparkling water. The alcoholic content will be 5% and the new drink will be available in both bottle and draught.
According to the brewer the new product is an alternative to beer and wine. The product is a further attempt to attract new consumers to the beer market. Just as is the case with the successful Rosé beer (Wieckse Witte), Charli will be less bitter and more accessible for non-beer drinkers.
Heineken will be testing Charli in September and October in seventeen bars in Amsterdam and Deventer. If all goes well, Charli will be launched throughout the Netherlands in the spring of 2008.
Take a first peek at the Charli website (in Dutch).
1 comment:
The name charli is dropped. The new name is Jillz. It's available in over 450 bars now. Check the Jillz website for more info.
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