Appelsientje launches Super Fruit range

Leading fruit juice brand Appelsientje (Friesland Food Group) launched a new range of ambient fruit juices based on the Super Fruit concept. The range consists of two different Super Fruit flavour. One has Golden Kiwi as the major ingredient. The other is based on Pomegranate.

These two fruits are known for being high in anti-oxidants and this makes them very healthy. The new ranged will be mainly distributed through Dutch supermarkets.

Massive growth organic products in first half 2007

Organic products have seen a massive increase in turnover in the first half of 2007. According to the Eco-Monitor of Biologica, the Dutch consumer spent EUR258 million on organic products in the first six months of 2006. That is 15.5% more than in the first six months of 2006. Eggs, bread and dairy products are the most popular organic products.

Hema wants to expand its Belgian presence

Lion Capital, the new owner of Dutch retailer Hema (variety stores), has announced it wants to expand its presence in the Belgian market. Hema already has 58 stores in Belgium, but Lion Capital wants to increase this number by another 40 outlets. The intention is to open 20 "normal" Hema outlets and another 20 smaller Hema outlets.

The retailer has just opened 3 such smaller outlets in Belgium and they have to be a proven success before the company moves forward with its expansion plans. This week Hema celebrates its ten year anniversary in the Belgian market. There are over 200 Hema outlets in the Netherlands.