Nivea continues to innovate

German skin care brand Nivea is the leading brand in skin care in the Netherlands and continues its high pace of new product development. Two decades ago Nivea was mostly known as a simple hand creme to most Dutch consumers, but the brand has been developed by Beiersdorf into a brand that offers a wide array of both mainstream and highly specialised skin care products.

Its newest addition to the Nivea range is an example of the new generation of specialised skin care products. Nivea DNAge Zone Action is a facial skin care product that is especially designed for the forehead, jaw line and areas around the nose and lips. The most active ingredients in this products are folic acid and creatine.

NIVEA DNAge Zone Action is also available as body creme and hand creme.