Popularity of "Breezers" in sharp decline

In the Netherlands the so-called "Breezers" or alcopops are often seen as a major problem when it comes to underage drinking. This type of alcoholic lemonade and its leading brand Bacardi Breezer became a symbol of irresponsible use of alcohol by young consumers. The most recent sales figures of have cast some doubt over this theory though. At the height of their popularity rough 30,000 liters of this product were sold and according to an article on www.nu.nl, the latest forecast by the trade organisation is that in 2007 sales will total just 8,000 liters.

Despite the decline in sales, underage drinking has not become less of a problem. Critics of alcoholic drinks point out though that other types of sweet alcoholic drinks are compensating the loss in sales of "Breezers" to some extend.

Was Bacardi treated unfairly in this case? Is there similar resistance to this type of product in other countries?

HEMA launches new online store

HEMA, the popular Dutch variety/department store has launched its new online store. This online store is a significant upgrade from their previous online retail activities. The new website is more geared towards direct sales when before the website offered mostly information and a few online services such as photo printing service.

The new website has a broad range of 6,000 different products on offer ranging from toys, childrens and baby products, clothing, food products and even wine. The improved online store shows that the new owners of HEMA are serious when it comes to developing its multi-channel retail strategy.

Click on this link to view the special demo of the new website: HEMA DEMO

Background: HEMA has stores in the Netherlands, Belgium, Luxemburg and Germany. HEMA online sells its own brand and is known for the simple but attractive style of its products. In addition, HEMA develops its own assortment and most products are meant for daily use. HEMA products are typically convenient, practical and attractive and of good quality.