"Healthier Choice" logo boosts sales

Unilever has confirmed to the AD newspaper that the "Ik kies bewust"-logo (Healthier Choice) has a significant effect on sales performance. This logo was launched by some of the major food and beverage producers in The Netherlands to help Dutch consumers make healthier choices when it comes to food.

Unilever has now confirmed that the 1,500 products that carry the logo outperform other products in terms of sales. The recognition and awareness of the logo and what it stands for has also increased. Just after the launch 34% of Dutch consumers recognised the logo. This percentage has now risen to 88%.