According to the latest consumer market report by Dutch Market Insights, the Dutch skin care sector as a whole continued to show steady growth over the last three years.
A sub-sector that has been doing particularly well is facial care. This sector is showing particularly strong growth. One important factor in the value growth of this sector has been the high average price that is paid for the newest generation of nourishers/anti agers. For other sub-sectors within skin care, such as body care, the influence of the price war has been more noticeable. The more traditional and standard products have been under considerable pressure and private label products in particular have undermined the position of branded products.
If you would like to order this report on the Dutch skin care sector or would like to receive more information on this publication, please send an e-mail to info@dutchmi.com. For more information on this report you can also visit the Dutch Market Insights website:
Dutch Market Insights, Skin Care in the Netherlands, 2007 EditionThis website also highlights all other DMI publications

