Dutch brewer Grolsch has signed a import and distribution deal with the Australian distributor Premium Beverages Pty Ltd. From the 10th of September 2007, Premium Beverages will handle the import, distribution and commercial activities of the Grolsch brand in Australia.
Grolsch is already active in important beer markets such as the US and the UK and has earmarked Australia as a priority growth market for the brand. According to Bruce Siney, managing director of Premium Beverages, is the premium beer segment in Australia showing double digit growth. Adding Grolsch to their limited portfolio of strong premium brands should improve the companies position in the Australian beer market.
Grolsch will take a minority share in Premium Beverages Pty Plc of 10%.
Wednesday, August 15, 2007
Grolsch brewery signs distribution deal with Australian company
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