Successful co-branding for Sara Lee and Campina

After a massive success for the co-branded Senseo coffee system with Philips, Sara Lee seems to have another success on their hands with their co-branding project with dairy producer Campina. Their Café Fresco ice coffee product is showing impressive growth in their second year. The product that is made from Douwe Egberts coffee combined with Campina milk was launched in The Netherlands and Belgium in the summer of 2006.

In the Netherlands this was a totally new concept that was first launched in the out of home market. After a successful launch the product now also has distribution in grocery retail. The product was first available in two flavours: Capuccino and Macchiato. In 2007 a third product was added to the range: Café Fresco Light.