Wednesday, September 5, 2007

Unilever wants to sell Boursin brand


The reorganisation of Unilever is beginning to take shape. The company announced on Tuesday that between 10,000 and 12,000 jobs will be lost in Europe alone. Unilever also announced that it is planning to sell its cheese activities (mainly Boursin brand).

Unilever explained that the brand is very healthy, is profitable and showing growth. Cheese simply does not sit well within the current brand portfolio though and the company recognises that it is better off selling Boursin.

It is unknown if Unilever is already talking to potential buyers.

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