Grolsch launches two new beers

Grolsch has announced it will launch two new beers onto the Dutch market. Grolsch Pilsner Speciale and Grolsch Dunkel Weizen are added to the Grolsch portfolio.

These launches fit in the Grolsch strategy to add variety to the Dutch market and as they are both speciality beers they also add value to the Grolsch brand. Now that the price war in Dutch retail is almost behind us Grolsch is focusing on rebuilding the Grolsch image of premium beer.

Grolsch Pilsner Speciale is a full-bodied, but fresh golden blond lager and is already sold through the Dutch on-trade and specialist retailers. Grolsch Dunkel Weizen is a firm amber colored beer with a light caramel taste. This beer will become available in October of this year and will be available in the on-trade, supermarkets and specialist retailers.