H&M launches catalogue in the Netherlands

Sligthly older news, but still very interesting for an international audience.....

Earlier this year H&M launched a catalogue with its complete collection. The catalogue consists of no less than 324 pages and consumers can order the catalogue through the H&M website. Consumers that were already receiving the H&M newsletter automatically receive the catalogue through the mail.

The Netherlands is the first country outside Scandinavia were the company has launched this particular service.

A spokesperson for the company explained in Dutch newspaper Algemeen Dagblad, that the catalogue is not a substitute for the online store that was launched in August 2006. These two service are also not intended to replace any stores in the Netherlands. According to the article Germany is one of the next countries were a roll out of the catalogue is considered.