HEMA, the popular Dutch variety/department store has launched its new online store. This online store is a significant upgrade from their previous online retail activities. The new website is more geared towards direct sales when before the website offered mostly information and a few online services such as photo printing service.
The new website has a broad range of 6,000 different products on offer ranging from toys, childrens and baby products, clothing, food products and even wine. The improved online store shows that the new owners of HEMA are serious when it comes to developing its multi-channel retail strategy.
Click on this link to view the special demo of the new website: HEMA DEMO
Background: HEMA has stores in the Netherlands, Belgium, Luxemburg and Germany. HEMA online sells its own brand and is known for the simple but attractive style of its products. In addition, HEMA develops its own assortment and most products are meant for daily use. HEMA products are typically convenient, practical and attractive and of good quality.
Thursday, August 9, 2007
HEMA launches new online store
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