Puc Attacks Position of Senseo

The Ahold Coffee Company, a company part of the same group as leading grocery retailers Albert Heijn and C1000, has launched a new coffee maker called Puc. The coffee maker and coffee pods will distributed by Albert Heijn and C1000. These are two very strong players in Dutch coffee retail and the launch of the Puc is therefore considered to be the first serious attack on the position of Senseo in the Dutch market.


Puc claims to brew the coffee under higher pressure, which also should mean better quality coffee. The machine can be used for all types of pods that are on the market, but also has a new system of cups which can make cappuccino or other speciality coffee. There will also be Puc coffee pods on the market that will compete with Senseo.