Maxeda revamps V&D department stores

Maxeda has made start with revamping the V&D department stores. The first remodelled store has opened in Amsterdam and a new outlet in the town of Doetinchem will be the second store that will open with the new look. Over the course of the next 3 to 5 years all of the V&D stores will be remodelled.

The reason for the renewed store image and presentation are the dissappointing performance indicators of the retailer. Maxeda admits that V&D is suffering from a slighlty old fashioned image and was not able to compete with stores such as HEMA or clothing retailers such as H&M or Zara.

The new look for the stores should improve performance considerably.

You can find pictures of the Amsterdam outlet on the Elsevier Retail website (in Dutch):

V&D Amsterdam