Dutch eat more fruit and veg

A small, but remarkable news article.

According to figures by the Dutch Nutrition Centre, for the first time in 20 years the average daily consumption of fruit and vegetables has increased. The average consumption is still only a quarter of what it should be though. The Centre advises to eat 200 grams of vegetables and 2 portions of fruit everyday. The total average consumption is just 100 grams per day.

This data confirms that the average Dutch consumer is more concerned by health issues. Healthy fruit drinks and other healthy or functional foods have seen a dramatic increase in ales over the past couple of years.

Still plenty of growth potential there it seems.